It would have taken effort, and despite what I would like to think otherwise. Because it was foreign to me and I was unable to understand it, I made the decision to not try to understand the work on its own terms and merits, because that would have taken work. Its narrative, its cinematic language, and its themes were things I had never seen before. It was easy for me to hate Breathless because it was something unlike anything I had ever encountered before. It’s the same impulse that makes an award-winning comic book a graphic-novel because comic-books are childish, whereas intelligent people read graphic-novels, and a good graphic-novel has to be the opposite of anything contained in a comic book. The first movies were often treated like recorded plays, and to gain any artistic credibility they were fashioned in the same way as traditional theater. New mediums and genres are often held back not just by the conceptual limitations of the first to create them, but also because of the conceptual limitations of their audiences. This is not to say that the jump cut is no more than a way to recreate the effects of techniques in other mediums, but instead to recognize the particular value of the jump cut within this form of this medium, and, by extension, to recognize the particular needs and motivations of styles, techniques, and structures within each genre and medium in order to better understand, appreciate, and learn from art. In his video, “Why The Jump Cut Is Here To Stay”, content-creator Dan Olson states, “There is a specific device than can only be acheived by using jump cuts and that is the use of the set as a stage.” In these single-camera confessional videos, the jump cut is often a tool not for temporal-disruptions, but instead to signify that the shot following the jump cut is an aside, to explain the context or to qualify a statement, to impart some specific emotion, or even to create the feeling of a conversation.Ī jump cut is a multipurpose tool that can create the same effect in the video confessional that footnotes, punctuation, bolded or italicized text and visual cut-aways can do for their own media. It might even make it more difficult for the viewer to internalize the content of the video itself.īut neither the argument for the jump cut based on the upholding of a fictionalized reality, nor the practical advantages of the editing technique ever actually acknowledge what the jump cut can contribute to media studies and criticism. Even if you could create multiple shot angles inside such a space, would it even be worth it to do so? It would cost more, take more time and would most likely not look good. Also, the jump cut allows for creators to break up the recording process into multiple clips, to cover up flubs and mistakes, and to condense the duration of the video itself ensuring a tighter, less expensive, and easier way to make videos. Having multiple cameras running simultaneously is prohibitively expensive for several content producers. Most vlog creators record content inside a small single room, which doesn’t easily lend itself to repositioning cameras in that same space for multiple camera angles. One could also argue for the jump cut’s dominance in Youtube media based on the efficiency, cost-effectiveness, and ease of the jump cut itself. However, vlogs and video essays are nonfiction, so they’re not burdened by the same need to uphold reality. The jarring effect of the jump cut undermines the illusion of reality that filmmakers attempt to grant to the narrative it brings the audience out of the story. "We realised our focus needed to change to allow us to help athletes to get where they need to go faster because every split-second matters".I could justify my simultaneous dislike for the jump cut’s presence in films and my admiration for its use in vlogs because the former tend to be fictional narratives, while the latter is almost universally nonfiction. Players have to stretch into multiple positions because the game is more spread out", Nicole said. "The new generation of basketball is so fast. As the game evolves, performance basketball shoes have to change to meet different demands and challenges. We learnt how a conversation with WNBA point guard Sabrina Ionescu inspired the team to build and design a game-changing shoe.Įvery season the Nike Basketball design team sets out to develop and provide the right products to help players get the most out of their abilities. Nike Basketball Product Manager Nicole Chow and Nike Basketball Designer Bryant Klug brought us into their space to learn about the new silhouette. Cut is designed for the Space Makers-players who create separation to impact the game. Creating space is more valuable than ever. The game moves at a much quicker pace, and skill matters more than size. Today's players are faster than ever before.
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